♡
copywriter
♡ copywriter
kudos
naturally smarter
not-so-cute-plastic
Every disposable diaper brand is in cahoots with Big Plastic.
Kudos, the newest diaper on the market, is the only disposable diaper lined with 100% cotton and 0% plastic. Learning that? Horrifying.
Would be a shame if we built an entire campaign exploiting that fact.
But we did what any cutthroat advertising students would do:
Climbed the pedestal of self-righteousness and looked down on the competition with smug, moral indignation.
Art Director: Amanda Tenzlinger
Thanks to the coolest campaigns 4 instructor of all time, this work was pitched directly to the client ahead of their national Target expansion.
Actual client quote: “Everything about this, um, I’m obsessed.”
Humility? NEVER MET HER.
a touch-and-feel book for parents
Installed in Target’s diaper aisles, What’s in My Baby’s Diaper? is a touch-and-feel book for parents.
Feel that soft cotton liner (literally).
