When did music festivals start requiring medical care and a week of recovery? Music festivals have become a form of endurance warfare. They're hotter, longer, and more expensive than ever. People aren’t just tired, they’re festival fatigued.

No one wants to spend $400 to puke in a porta-potty and miss work on Monday. 5ver Fest is a five hour music festival for people who love the chaos of an outdoor concert, but also love being home by 9 p.m. It’s short, loud, and powered by 5-hour ENERGY.

Copywriting: Kelly Raleigh + Madeline Bartusch
Art Direction: Armmoni Allen King + Shannon Young

This campaign was pitched to the client in partnership with Weber Shandwick as a full 360 brand experience with book180.