Website in Progress
⋆⭒˚｡⋆
Website in Progress ⋆⭒˚｡⋆
Skittles
A lawsuit claims that Skittles are unfit for human consumption due to containing a substance that may or may not be a known toxin that is banned by the FDA in large doses. Some experts believe the additive can lead to loss of brain function, and if consumed in large quantities, maybe even death. Given the current state of the world and soaring levels of stress, anxiety, and depression— a fruity, fun boost to speed up the slow march of death maybe isn’t such a bad thing.
Skittles: A colorful treat that slows your mind’s beat!
-
The campaign is launched with a series of promoted posts across social media.
-
A fun display of candy dispensers and product displays will be sent to major retailers across the nation.
-
Brand partnerships with influencers and celebrities are sponsored to share their love and all the ways they eat Skittles.
-
Fun size packs of candy are given away at events in major cities.
Social
We will launch the campaign with bright and simple promoted social media posts. With so much to stress about these days, consumers will be relieved for the chance to take a load (of brain cells) off and relax. Candy is good.
Out-of-Home
The campaign will be hard to miss with eye-catching displays in major retailers across the country. Product displays will reinforce the message that less brain cells equals less stress. For those who are more visual learners, or those who have already consumed many Skittles and are advanced in the brain decay process, a fun brain-shaped candy dispenser will surely delight. The clear design of the brain sends the visual message that the brain becomes smaller the more candy you eat.
Digital
In a series of reels and posts, celebrities and influencers share their love of Skittles and how losing a few brain cells has helped them stress less while working in the limelight. The Dr. Oz Show will air a special episode sponsored by Skittles, where he will discuss the science behind titanium dioxide, and why eating candy with low doses of toxins is really not that bad.
