world central kitchen
problem:
world central kitchen is in constant need of funds to fulfill their mission globally.
solution:
let’s pull back the curtain of world central kitchen and give gen z a direct window into how they don’t operate like any other kitchen.
tagline: this isn't your average kitchen.
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tagline: this isn't your average kitchen. *
social execution:
“Not Your Average Kitchen: A Day In the Disaster Zone”
a daily video diary that follows world central kitchen workers through a day in the disaster zone
insight:
gen z values values transparency and authenticity, and support companies that openly communicate their goals and operations.
